With the world in constant flux, people are using their possessions to ground themselves. However, as certain types of physical goods become less commonplace, many are reflecting on what’s still worth owning in a sharing-enabled world. The evolving nature of digital ownership means that people often feel lik...

People are redefining status for themselves using a broad range of factors beyond solely economic ones. This new iteration of status is often based around increasingly niche and local signifiers, and status is becoming a mode of belonging and connection with like-minded people.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Berlin-based start-up Faircado has developed a browser extension that allows users to find and buy pre-owned alternatives to products they're looking for online. As the climate emergency stays at the forefront of many people's minds, they're increasingly keen to engage with quality second-hand goods.

Etsy is implementing new product labels to clarify sellers' involvement, aiming to address concerns about marketplace infiltration by AI artists and resellers. However, the continued allowance of mass-produced items has led to scrutiny of the policy and Etsy's artisanal identity.

eBay is adapting to the evolving e-commerce landscape, targeting Gen Zers’ desire for curated experiences. By harnessing influencer partnerships, tech-driven tools, and focusing on niche markets, the platform is transforming its image from an auction site to a trendy, conscious shopping hub.

With South Korea’s economy slowing down, shoppers are starting to embrace secondhand luxury for its blend of status and sustainability. Younger generations are driving this shift, drawn to affordable, eco-friendly finds, while platforms are boosting security to ensure safer, smarter shopping experiences.