 is a Behavioural Analyst at Canvas8. Her interests range from marketing and digital campaigns to evolution across the music industry.

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Radical Transparency 

United Kingdom

United States

Beauty

Shopping

The Ordinary is countering the chaos of Black Friday with a slower approach to November sales, using striking campaigns to unveil the realities of this harmful phenomenon. The brand’s bold actions embody a growing movement toward mindful, intentional shopping over unnecessary consumerism.