In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

From the cost-of-living crisis to rising interest rates, British Gen Zers are looking for different ways to invest and build their future in a bid to take their financial literacy to the next level.

The Crocs Quick Trail repurposes Crocs' Classic Clog for the great outdoors. This signals the return of multi-purpose apparel, a key shift for brands to pay attention to this year as people's budgets remain tight and consumers look for functional and aesthetic value from their investments.

Younger generations are spearheading the post-pandemic revitalisation of Britain's brick-and-mortar retail sector. The social aspects of shopping and an emphasis on localism and community are particularly appealing, providing guidelines for brands looking to create memorable in-store experiences.

Indian Gen Zers are preparing for an uncertain economic future by changing the way they manage their money. They prioritise value, are more entrepreneurial, and have more open discussions about finances. They want to enjoy life now while securing their future, making careful spending decisions that reflect both prudence and aspiration.