Signal2 Dec 2024
Absolut and Kahlúa court Gen Z with Carpenter collab

Sabrina Carpenter has partnered with Absolut and Kahlúa to let fans enjoy her signature tour cocktail from the comfort of their homes. The collaboration taps into Gen Z’s preference for hosting gatherings and enjoying experiential moments over events in traditional nightlife settings.

Absolut and Kahlúa court Gen Z with Carpenter collab