Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience. 

Personal Worlds

United States

Apps and software

Adobe Acrobat has used AI to develop unique personalities for its fonts, helping users connect with their digital identities. With rising demand for digital tools that enable self-expression, brands that prioritize personalization can thrive in the increasingly competitive online landscape.