Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

From decentralised autonomous organisations (DAOs) run on Discord to city-wide mutual aid groups, people are finding safety and optimism in numbers. For growing numbers of people, collective action is emerging as the only viable solution to compounding crises and deepening alienation.

Mexico’s corner shops have become a vital structure linking e-commerce brands and consumers. In a country where most businesses are not yet online and with the digital divide still persistent, independent shops provide a reliable ecosystem to help forge close relationships with local communities.

The Chinese lifestyle app launched a new 'nearby' section to make finding local gems easier for users and connecting with people around them as they travel. This feature highlights the way people are increasingly looking for niche local finds and ways to blend their on and offline interactions.

Canadian convenience store Ed's in Brookswood has become a viral sensation and unlikely tourist destination. The owner's eccentric personality, unique global snacks, and engaging social media presence have reimagined the convenience store experience, all while preserving a sense of local identity.

With its rambunctious tone and spotlight on diverse personalities, Instagram account Sidetalk's self-styled “one-minute street show” gives followers a feel for the fervor of IRL interaction. Sidetalk’s raw documentation of urban life encourages people to go and experience it for themselves.