Ella Halstead is a Senior Behavioural Analyst at Canvas8. After completing a Masters of Commerce in International Business, she shifted into the world of cultural insights. Specialising in qualitative research, she has a passion for uncovering unique human stories. Outside of work, she is a chronic ruminator, coffee drinker, and market-goer. 

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Collective Equity

New Zealand

Citizenship

After the proposal of a bill that impacts the long-standing Treaty of Waitangi, over 40,000 people attended a 

 (march) in peaceful protest. This powerful public response – the biggest protest in New Zealand’s history – signals the importance of protecting Indigenous rights.