The past decade has seen political polarisation – accelerated by social media’s filter bubbles and echo chambers – deepen and mutate. An ominous era of a polycrisis has shattered any remaining societal consensus. Meanwhile, powerful anti-establishment voices have stepped into the void.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

In the age of pervasive social media, platforms like TikTok and YouTube become critical to preserving indigenous cultures and passing them on to younger generations. However, rigid censorship rules often impede this work, which calls for a designated approach to such content on these platforms.

Johnson & Johnson has collaborated with Deloitte and Nigerian medical illustrator Chidiebere Ibe to create a medical library that showcases diagrams of Black bodies. It aims to raise awareness of the racial gaps in medical images and tackle implicit bias within healthcare, meeting DE&I demands.

Clue wants to understand the root causes of women’s health issues like endometriosis, and it utilizes its biggest asset to do it – its extensive and international dataset. The menstrual tracking app is strengthening its longevity and loyalty by collaborating with global researchers and its community.

Despite shifting religious affiliations, the cultural stigma around sexuality and sexual health persists in many Latine households. Influencers and digital platforms are playing a pivotal role in destigmatizing conversations among younger Latines. How can brands adjust to these changing attitudes?