People are craving comfort. Amid what can feel like a state of constant crisis – a layering of traumatic societal events – it can sometimes seem like we’ve lost a sense of scale and cohesion. In the face of this, the desire to retreat into nostalgia is more seductive than ever.

Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

Netflix is rolling out immersive experience venues themed after its major franchises likeStranger ThingsandBridgertonin the US. People are increasingly prioritizing experiential travel experiences that can transport them to the worlds of their favorite films and series.

Airbnb has rolled out an experiential accommodation category that lets fans vacation in the worlds they're obsessed with. As fandom cultures grow and become an essential part of self-expression, people are looking for more immersive ways to experience and express the strength of their fandoms.

The Casbah Coffee Club in Liverpool, where The Beatles played their earliest gigs, has been turned into a Beatles-themed Airbnb. The accommodation, run by original drummer Pete Best, gives fans of the band an authentic, immersive experience at a historic venue, speaking to nostalgia and escapism.

Disneyland Paris has reopened a hotel after a two-year transformation with a focus on providing guests with an immersive Disney experience. As people look to TV and film for travel inspiration, there is an opportunity for brands to offer fans real-life experiences of their favourite storylines.