Safa Arshadullah is a behavioural analyst at Canvas8 with a background in organisational studies and strategic communications. To her, exploring behavioural and cultural insights is a means of learning nuances to better foster equity and justice in the world. Outside of work, you can find her tinkering with her chai recipe, taking meandering walks in neighborhoods she’s never been to, or analysing one of the multiple TV series she’s watching.


The mainstreaming of AI is setting a new precedent for how people relate to non-human sources of intelligence. While automation on a consumer level has typically focused on specific tasks like replying to emails or budgeting, it’s now swiftly expanding to a more dynamic range of applications.

Life on Autopilot

Gen Alpha (born 2011-present)

Education

Apps and software

Buddy.ai's virtual tutor offers lessons to children in English and other subjects. As parents look for innovative and accessible ways to help educate their kids at home, this app highlights how generative AI – which is quickly becoming a norm for younger generations – can lend a hand.