As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

A report by StreetLight Data highlights a notable post-pandemic surge in cycling across major American cities. Micro-mobility is here to stay thanks to people’s desire for sustainable commutes, but improving safety for all is crucial to creating truly bike-friendly cities.

Cycling brand Rapha has collaborated with Shrimps on a line of functional and stylish apparel with a focus on durability and functionality. The team-up is part of a growing number of specialised partnerships catering to shifting desires around athleisure, sports fandom, and identity.

From issues around congestion to air pollution, many Americans have been seeking more accessible and sustainable transport for their commute. Canvas8 polled 1,100 Americans and spoke to ten people to get their views on whether e-bikes and e-scooters are viable alternatives.

Any brand interested in nurturing a community through the power of personalisation need look no further than Japan’s custom bike scene. How are boutique stores in this market catering to the discerning needs of an enthusiastic niche? And how can mass customisation be applied across sectors?