In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

With the cost of living soaring, millions of Britons have been forced into food poverty. In response, the Community Shop Group is providing access to discounted products for those who need them, as well as community hubs and kitchens – redefining social responsibility through grassroots initiatives.

Tesco's 'reverse supermarket' aims to ease the pressure of the cost of living crisis by providing food to households experiencing economic hardship. This support comes at a time when people are searching for alternative forms of authority and assistance as government policies are failing.

Across the Netherlands, Wasteless is implementing its AI-informed pricing system to reduce grocery store food waste. This tech allows for effortless participation in a sustainable practice for shoppers, as well as helping to keep prices low – helping to ensure that cost doesn't harm people's ethics.

In a time of Australian financial insecurity, disadvantaged communities need more help than ever. Why are brands pledging their support to organisations like The Smith Family, and how can it encourage a giving culture in Australia, especially among those from younger generations?