As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Anheuser-Busch InBev is leveraging Olympic sponsorship to support global ambitions for its new Corona Cero brew. With low- and no-alcohol drinks continuing to trend as people embrace sober culture, sponsorship opportunities around traditionally alcohol-centric sports events are shifting.

Many health-conscious individuals are reducing their alcohol intake and adopting more moderate lifestyles, but what are they looking for in alcohol-free offerings? Canvas8 spoke to Dr. Scott Taylor Jr. about perceptions of low-and-no craft beers and what may lead people to change up their habits.

White Claw is set to roll out a new, non-alcoholic Seltzer in time for Dry January 2024. The drink is looking to cater to the increasingly prominent sober-curious movement, while the electrolyte-enhanced recipes also go some way in appealing to functional drinkers across the US.

With a growing number of individuals (particularly Gen Zers) favouring non-alcoholic drinks and embracing sober socialising, British beverage brand Lucky Saint is reminding people that the alcohol-free choice should be an appealing alternative, not just a second-rate option.