Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Redfin has taken the step of providing air quality insights for most of its US property listings. This move underscores the rising importance of environmental factors in real estate decisions, driven by increased awareness of poor air quality – especially in the western US – due to wildfires.

Geographer Nat Henry created the Close map to show Seattle's neighborhood connectivity without a car. It went viral and now covers the US, highlighting walkability, bikeability, and transit options. Despite concerns about movement, there's a desire for convenience provided by nearby amenities.

With average prices at an all-time high and the number of people living on their own increasing, buying a home in America is harder than ever. CoBuy is offering a solution to unlock home-ownership, enabling people to get on the property ladder in a simple, safe, and easy way via co-ownership.

For many Gen Zers, owning or even renting a property feels out of reach – but that doesn’t mean home is less important for this cohort. How are they expressing their style through their living spaces? And how can brands help them create homes that provide a feeling of security and belonging?