Rachel Choi is a Behavioural Analyst at Canvas8. With a degree in Archaeology and Anthropology from Oxford University, she has an interdisciplinary understanding of behavioural and cultural patterns across societies. She has a love for stories that capture the nature of human experience, through writing, media, or material culture. Outside of work, you can find her attending exhibitions, oscillating between overthinking and head-empty-just-vibes, or rewatching her favourite (usually Studio Ghibli!) films.


In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

Border Reorder

Europe

Netherlands

France

Belgium

Luxembourg

Music, radio, and podcasts

Technology

Publishing

Spotify has expanded its audiobook service to four new non-English-speaking markets: France, Netherlands, Belgium, and Luxembourg. Offering a library of works in French and Dutch, the platform is appealing to a global audience, especially as the audiobook market continues to grow. 