When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

Cycling brand Rapha has collaborated with Shrimps on a line of functional and stylish apparel with a focus on durability and functionality. The team-up is part of a growing number of specialised partnerships catering to shifting desires around athleisure, sports fandom, and identity.

Running has long been a sport governed by the clock. But everyday athletes are challenging the sport’s fixation with fast pace and defining personal bests on their own terms. As people of all ages, bodies, and abilities take up running, how can brands forge a more inclusive running landscape?

Athleisure brand Asics is looking to challenge weight loss trends on social media with a new campaign. Centring on body positivity, the campaign emphasises real people’s stories. In doing so, the brand hopes to highlight the positive impact of fitness in a non-toxic way.

Offering much more than a regularly scheduled workout, many young people are lacing up their trainers and joining running clubs in an effort to make new friends and even find a romantic partner. What’s fuelled the evolution of these groups from spaces for enthusiasts to social hubs?