Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

With no shortage of planning, Revolut has announced the launch of its operation in Brazil. Post-pandemic, the country has seen increased interest in globally connected fintech services, and a continued lack of financial education provides opportunities for brands to help educate newcomers.