Against a backdrop of uncertainty, people are searching for new sources of control and stability. Where science and ancient wisdom have been conventionally pitted against one another, many are moving towards an integrated approach to authority that draws from the best of both worlds.

People are documenting their painful IUD experiences on social media, showcasing how women's pain is often overlooked and under-researched. It points to larger cultural challenges, including waning faith in institutions that have impacted younger generations' attitudes toward contraception.

The Australian Government has joined forces with Ogilvy to release 'Beforeplay', a campaign aiming to normalise STI testing. As companies heed desires to see sexual health de-stigmatised, they're leaning into a radically transparent approach, creating a space for guilt-free honesty and action.

Periods may no longer be a taboo topic, but they are still heavily misunderstood – as are the pain, disorders, and syndromes that can come with them. Looking to empower menstruating people, Guud offers education, community, and clinically proven supplements for menstrual health.

From puberty to perimenopause, hormonal changes affect all aspects of life – particularly for women. Understanding personal cycles helps with all kinds of endocrine experiences, but information is scarce, with Gen Z and Y seeing misleading content on TikTok. How can brands and businesses help?