Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

In 2024, Gen Zers are set to make up a larger proportion of the workforce than Boomers. In prioritizing work-life balance, upskilling, and flexibility, how will these young employees shape the future of work? Canvas8 spoke to seven young American employees to find out what they value in their jobs.

‘Lazy girl’ jobs and ‘quiet quitting’ are slowly replacing ‘girl boss’ and ‘rise and grind’ as more Gen Zers enter the workplace and offices. This shift signals how a new generation of workers is rejecting hustle culture and looking for meaningful work that allows them to lead fuller lives.

The pandemic and climate emergency are impacting Gen Zers’ career choices. From record numbers applying to study nursing and many pursuing environmental or STEM courses to those planning to quit their jobs for ones aligning with their values, what’s driving this seismic career shift?