Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Luxury designer Thebe Magugu has captured South Africa's declining trust for authority through his wax print designs that memorialise loved ones instead of public figures. This democratisation and re-appropriation of traditional dress captures a desire for change and respect for culture.

Mimpikita has partnered with boutique hotel The Edison for a stunning collection that merges the power of history and architecture. As people increasingly rediscover cultural heritage through fashion, brands have the opportunity to instil a sense of local pride through values-led collaborations.

Ahead of the Paris Olympics, designers at the Taipei Fashion Week have revealed sportswear collections that capture the essence and symbolism of the upcoming games. It speaks to the demand for authentic, hyper-local narratives as people seek involved ways to learn about localised foreign cultures.

From Burna Boy and Tiwa Savage to Mr. Eazi and Davido, young West Africans living on the continent and in the diaspora are part of a closer community than ever and are creating global icons. So how can brands support the relationship diasporans have with their West African roots?