In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

Young Britons are leading a revival of the Union Jack by incorporating the flag into their style choices. At a time when populations are becoming increasingly polarised, this trend speaks to people’s desire to interact with their heritage and national identity on a local, more personal level.

Burberry began 2023 with a fresh vision for its identity, bringing the heritage brand into the modern day with an emphasis on contemporary British culture. But what does this refresh say about the shifting desires of fashion fans? And how can heritage labels remain relevant among young consumers?

Camden Town Brewery has teamed up with comedian Sarah Levine and grime artist Jammer for an ad campaign. The spot leans into the demand for localised offerings – a desire that grew over pandemic lockdowns and has persisted as people increasingly define their identities through their communities.