Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Collective Equity

United States

Music, radio, and podcasts

Live broadcasts and events

Kendrick Lamar has been announced as the headliner for the Super Bowl LIX halftime show, scheduled for next February in New Orleans. The decision sparked controversy over rapper Lil Wayne's exclusion, highlighting regional pride and the strong reactions audiences tie to local representation.