Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience. 

Personal Worlds

United States

Music, radio, and podcasts

Beauty

Make-up

Skincare

, a 16-track release inspired by the 'get ready with me' trend. Crafting a soundtrack for beauty routines, the move taps into the deep connection people feel between makeup and music as tools for self-expression and community-building.