Rachel Choi is a Behavioural Analyst at Canvas8. With a degree in Archaeology and Anthropology from Oxford University, she has an interdisciplinary understanding of behavioural and cultural patterns across societies. She has a love for stories that capture the nature of human experience, through writing, media, or material culture. Outside of work, you can find her attending exhibitions, oscillating between overthinking and head-empty-just-vibes, or rewatching her favourite (usually Studio Ghibli!) films.


Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, people are increasingly seeking reprieve.

If the notion of escape was previously more transient, people are growing more invested in constructing a permanent refuge through world-building and community connections. Global fandoms, Australia’s board game renaissance, and the flourishing rave culture in the UK are examples of alternative realities that allow people to find joy and supportive networks. Many are also finding embodied escapes through psychedelics, VR meditations, and manifestations.

People are increasingly trading a quick hit of holiday serotonin for an emotional release one can get without leaving the home. Travel excess is undoubtedly on the rise, but TikTok’s #UltimateWorldCruise saw millions of people escape vicariously through their screens by witnessing creators share their experiences of a nine-month Royal Caribbean cruise, with its dramas, mishaps, and relatable characters. Elsewhere, one TikToker who decided to build a tunnel network under her house purely to keep herself “preoccupied” gained a captive online audience – demonstrating how people are increasingly interested in absurd departures from everyday life.

People are finding freedom in the unhinged by embracing new levels of honesty about mental health. ‘Yearnposting’ reflects a more deliberate engagement with anxiety and dissatisfaction, while others are opting for off-the-rails candour or just dissociating completely. Meanwhile, trends like ‘feral girl summer’, ‘bedrotting’, and ‘goblin mode’ have seen people construct new lifestyles and outlooks for themselves – because reality doesn’t cut it.

Essential Escapism

China

Shopping

Travel and Leisure

Hotels and holidays

Eating and Drinking

Home and Relationships

The Mid-Autumn Festival has sparked a surge in local tourism, shopping, and dining in China. The holiday provides an opportunity to spend time with family, travel, and participate in rich traditions as people look to celebrate their heritage against a backdrop of rising national and cultural pride.