In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

People are taking a patchwork approach to self-expression to feel like they have control over how their identity is generated. Yet as individual expression becomes more mutable and mistrust in social systems abounds, there’s one place above all that people are seeking integrity and guidance: brands.

Balenciaga is immersing fashion lovers in futuristic mixed reality with an app for the Apple Vision Pro. With this move, the brand is seeking to cement its status as a visionary pioneer while giving the world a taste of what a new era of so-called ‘spatial commerce’ might be like.