When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Rather than being solely fuel or functional, food and drink are becoming integral to how people express themselves, their personalities, and their interests. Brand loyalty, new trends, and movements, and media-based obsessions are becoming instrumental in the sector and its emerging fandoms.

Cake’s eye-catching, budget-friendly products and relatable messaging have made it one of America’s fastest-growing sexual wellness brands. With a wide range of products inspired by real-life experiences, it has struck a chord with consumers to pave the way for a new future of sex in the US.

Vodka Cruiser has partnered with a sex expert and Australian pop duo, The Veronicas, to address the sexual pleasure gap among Australians. As Gen Yers and Zers grow into themselves, grow up, and change typically taboo conversations, how can brands support them in a meaningful way?