Against a backdrop of uncertainty, people are searching for new sources of control and stability. Where science and ancient wisdom have been conventionally pitted against one another, many are moving towards an integrated approach to authority that draws from the best of both worlds.

A survey has found that Gen Z mothers are more inclined than other generations to feel the need to be perfect parents. While they’re known for their 'we're flawed, get over it' mentality and desire for authenticity online, Zers still need support and advice when it comes to parenting.

Gen Y parenting underwent a drastic evolution during the pandemic, with kids’ digital engagement hitting an all-time high and parents increasingly concerned about screen time and apps they don’t understand. How can brands help them feel better supported when it comes to child safety controls?

With social media an integral part of digital natives’ growth and development, the social news and networking platform Reddit stands out for its diverse communities and engaging discussions. The platform provides a space for US teens who are too afraid to talk about sensitive topics with parents.

Surveys show that a significant number of Gen Zers are unable to return home for the holidays because of student debt obligations. As the cost of living crisis affects the holidays for the second year in a row, the way young people celebrate and create holiday traditions is changing.