We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

College students are losing interest in dating apps, with fewer turning to them to find dates and form relationships. It comes as younger generations, who have suffered loneliness crises, especially following the pandemic, are looking to connect offline, away from their phones.

Gen Y and Z TikTok users are reviewing their relationship with alcohol in the form of 'damp drinking'. With 12 billion views on the platform, the movement has tapped into a burgeoning rejection of alcohol and drinking culture, as people prioritise health and choosing their own path.

The dating landscape is evolving, with Gen Zers increasingly embracing dry dating – going on dates without alcohol – reflecting a shift towards authenticity and emotional intelligence. How does ditching alcohol play into this? And how can brands tap into Gen Zers’ new dating behaviours?

Americans are tired of swipe culture. Instead, they want to slow down the hunt for matches, and build trust in dating apps as safe spaces. After tracking this in the Home and Relationships Sector Snapshot, Canvas8 spoke to eight Americans to find out what they want from online dating.