As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

To raise awareness of the devastating impacts of textile waste, South American organisations have collaborated to host a fashion show highlighting creative uses for discarded clothes. With the simultaneous rise in popularity of second-hand clothing and fast fashion, clothing waste is increasing.

Democratic members of Congress have launched the Slow Fashion Caucus to bring awareness to the environmental impacts of fast fashion. As more governments and consumers call for action, people are expecting brands to alter their processes to be more environmentally conscious.

Newless is a bespoke upcycling service in the UK, aiming to transform pre-loved garments into custom, fashion-forward pieces. As people seek ways to reduce their environmental impact, there is a strong desire for products that align with these values while still offering individuality and style.

Uniqlo has launched its first-ever pop-up store for pre-loved clothing in Tokyo’s Harajuku district. As people look to balance their eco-conscious intentions against their budgets, there’s an opportunity to close the intention-action gap that remains prevalent in Japan.