Isabella Gannon is a junior behavioural analyst at Canvas8. She holds a BA in European Studies from Trinity College Dublin, and there became interested in the relationship between media, identity and visual culture. Outside of work, she’s frequently reading, going to gigs, and navigating obscure corners of wikipedia.

From decentralised autonomous organisations (DAOs)  run on Discord to city-wide mutual aid groups, people are finding safety and optimism in numbers. For growing numbers of people, collective action is emerging as the only viable solution to compounding crises and deepening alienation.

World Builders

In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Critical Spenders

Gen Z (born 1997-2010)

United Kingdom

General food

Bars, pubs, and clubs

As ongoing financial pressures put a squeeze on British nightlife, traditional pubs are growing in popularity among Gen Z. With young people on the hunt for community connection, so-called ‘old man pubs’ are satisfying a demand for more authentic and cost-conscious social experiences.