Sarah Bores is a Senior Behavioural Analyst at Canvas8. With an MA in Cultural and Critical Studies, a BSc in Psychology and a wealth of experience in qualitative brand and communications research, Sarah has a passion for understanding people, ideas and culture. Outside of work, Sarah can be found either listening to a podcast or daydreaming about snowboarding.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Collective Equity

United Kingdom

Fashion and Style

 has dominated the zeitgeist, slicking green across popular culture. 

Summer will have one last hurrah at London Fashion Week as H&M and Charli XCX announce a party-fuelled collaboration. By turning 

, both LFW and H&M are set to receive a critical boost to engagement.