Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

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United States

TV, film, and social media video

Communications

As the ‘demure’ trend continues to take the internet by storm, Netflix has tapped the viral creator responsible for the TikTok phenomenon for a partnership. While numerous brands rushed to hop onto the trend and make it their own, Netflix chose to go directly to the source.