A culture of reselling and second-hand shopping is challenging established luxury norms. Once immune to the allure of bargain-hunting and budget-pleasing purchases, resale platforms are changing how people interact with luxury brands and make purchasing decisions.

Berlin-based start-up Faircado has developed a browser extension that allows users to find and buy pre-owned alternatives to products they're looking for online. As the climate emergency stays at the forefront of many people's minds, they're increasingly keen to engage with quality second-hand goods.

UKTikTok has introduced its 'Preowned Luxury' category within its TikTok Shop in the UK, enabling users to browse and purchase luxury fashion while remaining on the platform. As TikTok looks to expand its Shop even further, it's tapping into the growing market of resale luxury goods.