In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

The iPhone 15 will no longer have the lightning port, so users will not require separate cords to charge their iPhones versus other devices. With implications for e-waste reduction, it also marks the slight opening of a closed system that fostered consumer reliance on Apple products.

Apple Diagnostics for Self Service Repair, a tool enabling users to troubleshoot issues and obtain repair diagnostics, is now available in 32 European countries, including the UK, France, and the Netherlands. This announcement coincides with Apple's increased focus on prioritising product longevity.

Hyper-aware of the negative effects of constantly connected smartphones, Gen Z are rushing to buy phones with fewer capabilities and vintage looks. Yet this doesn’t mean they are turning away entirely from the modern world. How can brands learn from this preference shift to support healthy habits?

The era of foldable smartphones is upon us. With larger screens in a more compact form and a retro design, the market is thought to balloon to $42 billion over the next four years, driven in part by Gen Z nostalgia for vintage technology. How will the foldable phone reshape Gen Z tech priorities?