Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

The past decade has seen political polarisation – accelerated by social media’s filter bubbles and echo chambers – deepen and mutate. An ominous era of a polycrisis has shattered any remaining societal consensus. Meanwhile, powerful anti-establishment voices have stepped into the void.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

The NFL has partnered with Roblox for a SpongeBob Squarepants-themed activation on the platform, available for play throughout February 2024. As Gen Alphas come of age, brands are looking to engage them in the virtual spaces that they use to play, learn, and communicate with each other.

Apple's new short film, The Relay, showcases athletes of all abilities competing side by side, with disabled athletes using accessibility features to assist in their preparation. The film highlights elite athleticism and the importance of inclusive, convenient technology.

The majority of Americans claim to be sports fans, often feeling a deep connection to their favorite teams and players. However, fandom isn’t necessarily forever, especially in a sociopolitically polarized landscape. Canvas8 spoke to eight sports fans about what factors impact their support.