Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

A family-run restaurant in London has won a grant from BeyGOOD, the foundation set up by Beyonce to help struggling small businesses. With the long-term viability of small brick-and-mortar shops in flux, the initiative offers intentional support to help them overcome economic biases.

Following his viral Juneteenth Pop Out concert in Los Angeles, Kendrick Lamar has teamed up with others to donate $200,000 to 20 Los Angeles-based charities and community initiatives. The move highlights the power of locally-driven initiatives and the importance of reinvesting in one's community.

Bidii Baby Foods is tackling food insecurity in the Navajo Nation by providing young residents with traditional ingredients connecting them to their heritage. With childhood food experiences significantly impacting later tastes, the brand is providing a culturally attuned solution to food scarcity.

Caboodle, an online platform designed to tackle food waste, was recently released in a partnership between the Co-op Group and Microsoft. As food inequality and the cost of living crisis heats up in many parts of the world, what role can brands play in redistributing surplus food to people in need?