Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

Walmart has launched a campaign featuring a shoppable rom-com, wherein everything from the clothes worn to the set dressing is available for purchase. Americans’ social media shopping behavior has grown, and big-box retailers are learning how to adapt to new modes of discovery.

Walmart has partnered with TikTok to launch the platform’s first shoppable live-stream event. It's yet another example of how the worlds of digital entertainment and e-commerce are beginning to collide as retailers look for ways to spice up their paths to purchase.

Since the pandemic, social shopping has soared in popularity, threatening brick-and-mortar stores and e-tailers alike. Given that people’s trust in influencers is on the wane, why is buying via video-based content apps so alluring? How does shopping this way meet people’s evolving needs and desires?

Spotify’s expansion into artist merchandise continues with a capsule collection of exclusive drops from global artists, including Daft Punk and Rosalía. Tapping into fandom behaviours, the app is quickly turning into a one-stop platform for fans to connect with their favourite creators and icons.