Isabella Gannon is a junior behavioural analyst at Canvas8. She holds a BA in European Studies from Trinity College Dublin, and there became interested in the relationship between media, identity and visual culture. Outside of work, she’s frequently reading, going to gigs, and navigating obscure corners of wikipedia.

People are looking for a visceral reprieve from the permacrisis

Essential Escapism

People expect care and emotional intelligence from brands

Everyday Empathy

Gen Z (born 1997-2010)

Gen Y (born 1982-1996)

Global

Home and Relationships

Apps and software

Media and Entertainment

Technology

Relationships and dating

Publishing

Hinge has enlisted a group of contemporary writers to create an anthology inspired by real user love stories. At a time when young people are turning their backs on digital dating, the campaign taps budding interest in romance literature to reframe perspectives on modern love.