Catering to the growing popularity of spirit-free drinks, Sayso’s tea bag cocktails enable the sober-curious to engage in drinking rituals without compromising on taste. As more people cut back their alcohol consumption, how can brands appeal to both casual drinkers and at-home, sober mixologists?

New York-based, venture capital-backed Blank Street Coffee has seen significant growth in the US for its high-quality coffee, ultra-convenience, and fair prices. But with plans to expand its operations into London, how will this micro-footprint challenger go down with UK consumers?

Gen Zers are drinking less alcohol than any other generation. This doesn't mean they lack interest in beverages; rather, they're creating new habits and rituals around drinking, whether it's with alcohol, functional drinks, or low- and no-options. They're drinking mindfully with a focus on wellness.