Grocery technology retailer Instacart is encouraging parents to take advantage of its selection of back-to-school products. Ranging from grocery shopping to clothing and school supplies, the platform aims to make the return to school more efficient, simple, and affordable.

Ongoing inflationary pressures are set to dampen back-to-school spending in the US as parents take a restrained approach to consumption ahead of the new school year. Families are prioritizing value, and they look to brands that can help ease the pressure of back-to-school spending.

A rise in childcare costs, gas and electricity prices, and food bills have left more families struggling than ever before. But what is the long-term impact of this cost of living crisis, and how can brands help families alleviate the pressure as they begin to tighten their belts?