In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

Prada has released a Chinese New Year campaign that harks back to the olden days of Shanghai. With visual references to Wong Kar-wai, the ad is capitalising on people’s renewed interest in Shanghainese history while also speaking to luxury brands' growing efforts to court cinephiles.

Miu Miu has taken over newsstands worldwide to celebrate the work of three seminal female authors. Fashion plays a central role in how Gen Zers express their identities, and as the BookTok boom shows, literature has also become performative. Miu Miu's combo taps into the Gen Z's expressive desires.

An ageing population and declining birth rates are poised to significantly impact shopping trends in Japan’s booming luxury market. Luxury brands seem to be expanding their reach to include older generations with disposable income and wealth and younger generations who prioritise mindful spending.