When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

Shoppers are looking to their favourite brands to provide immersive, in-person experiences post-pandemic. But how do companies reset their retail strategy without damaging brand identity? Gucci Circolo Shoreditch delivers an experiential retail space offering a fresh insight into house codes.

From Sephora’s re-entry into the UK to L’Oréal’s focus on creating ‘beauty destinations’, a new era of retail has seemingly begun for Britain’s cosmetics landscape. What does this say about the needs and values of today’s shoppers? And how can brands meet their desires in brick-and-mortar spaces?

Retailers are turning to scent marketing to create immersive, multi-sensory experiences that draw customers in and boost sales. Scent marketing firms are helping brands craft unique fragrances, aiming to leverage the powerful role smell plays in customer behavior and creating lasting impressions.

Chanel has launched an experiential retail experience in Paris, exploring the brand's heritage and luxury status. The exhibition facilitates sensorial experiences that help to cement and legitimise the brand's position as luxurious, especially important during the cost of living crisis.