Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

In a polarised society, the meaning of gender is in flux. People want to be liberated from outdated norms – but many hold on to the gender binary as a source of stability in an uncertain world. How can brands navigate the changing gender landscape without leaning on stereotypes?

A US bar devoted to showcasing and celebrating women's sports has revealed its intentions to expand and franchise the establishment. While sports bars play a vital role in connecting fans, they frequently cater to men's sports, presenting an opportunity to explore avenues for inclusive sports viewing.

A Bar of Their Own in Minneapolis is the Midwest's first all-women's sports bar. Exclusively featuring women's athletic and sporting events, the bar provides a transformative space for female sports fans, bolstering support and offering an alternative to watching women's teams from home.

Women’s sport – and game-changing moments from female athletes – is on the rise. As viewership increases, women-led groups want safe spaces to support their favourite competitors. How are communities diversifying sport audiences and how can brands tap into the desire for harmonising activities?

Baesianz FC has created a safe space for Asian women, non-binary, and trans members to play football, creating greater inclusivity and visibility for a traditionally excluded community. How can brands champion local initiatives to address structural inequalities in sports?