In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

In an industry first, the Range Rover Velar – a fresh addition to Jaguar Land Rover’s fleet – has been launched on TikTok with a slew of aspirational content. In utilising the platform, the brand is targeting a young audience of car buyers who are deeply engaged with luxury lifestyles and aesthetics.

A 2024 study has demonstrated that the face of luxury shopping is changing, revealing that young parents are becoming the most likely to make luxury purchases. As economic uncertainty has shoppers remaining hesitant to make big purchases, luxury shopping is becoming increasingly aspirational.

In a tough economic climate, Gen Zers fight to keep the habit of luxury and experiential spending. But how are they sustaining this lifestyle? And can resale luxury be the next big thing? Canvas8 spoke to eight Gen Z Americans to find out what motivates them to splurge.

Gen Zers are emerging as a significant consumer group for luxury brands, with their high-end spending growing rapidly. Viewing premium items as investments and making sure they do their research, this cohort is spending on small luxuries, exclusivity, and brand values amid the cost of living crisis.