Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

The UK’s dessert scene is no longer defined by predictable puddings. Creams Cafe has become a champion of diverse menus and innovative offerings while fostering a community around sweet indulgence. The brand’s journey reflects a cultural transformation in how Britons experience desserts.

A report by Waitrose has found that cost of living pressures have driven a return to cosy and comforting dishes in British kitchens. The culinary shift reflects the wider mood of the nation, which is seeking simplicity and control in the face of economic hardship and global instability.

Dishoom, a staple of London’s restaurant scene, blends tradition with innovation by bridging a nostalgic retelling of Bombay (now Mumbai) with London’s modernity. Immersive dining, artful merchandising, and high-quality service appeal to consumers who want to expand their dynamic culinary terrain.

Super-size culture is out-of-step with new world sentiments as the zero-waste and clean eating movements mark the end of wasteful excess, making a strong case for petite purchasing. But how can brands scale down their products without leaving people feeling short-changed?