Nicolas Lopez is a New York-based behavioural analyst at Canvas8. He holds a degree in political science from Columbia University. His research is driven by the relationship between the political, material, and cultural spheres. Outside of work, he can be found writing fiction and riding his bike with no hands.


People are taking a patchwork approach to self-expression to feel like they have control over how their identity is generated. Yet as individual expression becomes more mutable and mistrust in social systems abounds, there’s one place above all that people are seeking integrity and guidance: brands.

Reality Split

Boomers (born 1947-1966)

United States

Citizenship

Physical health

So-called 'medbeds' are gaining traction on right-wing social media platforms, posed by their fans as a futuristic miracle cure to a range of health issues – despite any evidence in support. New scams are targeting Boomers, pointing to a need for education amid an increase in health anxiety.