Tom Novak is a senior behavioral analyst at Canvas8. After completing his second master's degree in cultural sociology at LSE, he was drawn to cultural insight. Tom has conducted qualitative and ethnographic research from the plazas of Santiago to Coventry's suburbs. In his spare time, he can be seen rowing down the Thames or world-building around feminist science fiction.


People are looking for experimental, inventive ways to engage with a planet in crisis 

Eco Imagination 

People expect brands to rise to society’s challenges

Shared Values

People expect care and emotional intelligence from brands

Everyday Empathy

United States

Media and Entertainment

Citizenship

TV, film, and social media video

 is a summer blockbuster that has made an impact with its refreshingly heartfelt portrayal of rural America. Avoiding overt climate change messaging, the film prioritises authentic storytelling and joins a growing trend of offering nuanced portraits of rural life and environmental issues.