Elly Lau is a Behavioural Analyst at Canvas8. With a degree in sociology and Japanese studies from the National University of Singapore, she operates at the intersections of cultural insight, strategy and storytelling. Armed with a uniquely APAC perspective, Elly has conducted research on DIY media in Singapore and East Asian art history. She also writes a music criticism newsletter in her spare time and is a lifelong defender of fangirl culture.

People are constructing meaningful collectives 

World Builders

Gen Z (born 1997-2010)

Gen Alpha (born 2011-present)

Japan

Beauty providers

Make-up

TV, film, and social media video

K-beauty brand TIRTIR has teamed up with the hit anime series 

to release a limited-edition make-up collection. As Japanese youths take superfan culture to the next level, IP-centric engagement and immersion will be the way forward when it comes to driving resonance with this audience.

Japan town boosts tourism with socially conscious manga

Half Magic helps ‘Priscilla’ fans recreate iconic look