From decentralised autonomous organisations (DAOs) run on Discord to city-wide mutual aid groups, people are finding safety and optimism in numbers. For growing numbers of people, collective action is emerging as the only viable solution to compounding crises and deepening alienation.

With growing numbers of sober-curious consumers exploring low- and no-alcohol products, AB InBev is engaging with global drinkers by placing its light and zero beers at the forefront of major sports events, including the Paris 2024 Olympic Games. How is this pivot capturing new drinking mindsets?

Americans are drinking less beer due to health consciousness, a preference for low- and no-alcohol beverages like RTDs, and widespread boycotts against big brewing names. So what’s the solution to American beer drinkers’ waning thirst? And where does it create space for new or reinvigorated brands?