In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Following years of pandemic-era leniency, institutional authorities are coming down hard on individual freedoms. Despite nine in ten office workers saying they don’t want to return to old ways of working, 70% of companies globally are mandating a return to the workplace. Meanwhile, reselling old clothes and c...

Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

Gen Zers in India are exploring budget-friendly experiential tourism and seeking meaningful interactions in the places they go to. Travel companies that can forge partnerships with local communities to provide unique experiences in a budget-friendly manner could thrive in this demographic.

As Indians act on their growing passion for revenge travel, every part of a trip becomes a point of self-expression and image maintenance. Mokobara taps on this by creating fashionable hard-shell luggage that banks on personalisation, gaining a direct, loyal customer base online.